Aim 網頁 Research on keywords and analysis


Keyword Effectiveness Index – KEI

Developed by Sumantra Roy (The founder of software LinkExplore)
A research which based on the competitive value and the monthly worldwide search value to predict and evaluate
Formula of KEI is KEI = (MS/30)^2/C,MS is the monthly worldwide search value,,C is competitive value
Range of KEI is from 0 to 400

< 0.001 = very bad keyword 0.001-0.010 =good keyword 0.010-0.100+ = very good keyword



Keywords
combination
Keywords
Combination keywords
Web page
+
Design
Web Design
Profession
+
Web Design
Professional web design
Professional web design
+
Promotion
Professional web design promotion





Keywords
Potential customers
Number of keywords
Increased sales rate
Sales (assuming HK $ 1,000 per potential customer)
The first stage
1000
20
0%
1000 X HK$1,000 X 100% = HK$1,000,000
The Second Stage
2000
30
20%
2000 X HK$1,000 X 120% = HK$2,400,000
The Third Stage
4000
40
30%
4000 X HK$1,000 X 130% = HK$5,200,000


One more keyword means more potential customer can reach your website, by then your sales volume must be increased!