Lesson One : |
Explaination on what is SEO |
1.The misleading legend of SEO
2.The origin and history of SEO
3.The principle of every search engine and website ranking
4.The difference between each search engine
5.What is external link
6.What is internal link |
|
Lesson Two : |
What needs to be prepared to start SEO? |
1.The workflow of SEO
2.The attitude and concept when processing SEO
3.How to increase the skill of SEO |
|
Lesson Three : |
Analyze and select key words |
1.What is hot key words?
2.What is long tail key words?
3.Introduction on key word investigation tool
4.How to copy the useful key words from users of same industry? |
|
Lesson Four : |
The website structure of SEO |
1.How to assign content and picture
2.Set up of meta tag
3.Set up the classification layer of the website
4.The key word assignment in the content
5.Analysis on extrernal link and internal link
6.The most disliked website structure of SEO engine |
|
Lesson Five : |
Cheating on SEO |
1.The most hated items in search engine
2.The smoke and mirrors of search engine
3.The superposition method of key words in search engine
4.Old SEO methodology
5.Abuse of picture alt and keyword |
|
Lesson Six : |
Key word analysis |
1.Introduction on regional key words
2.Introduction on key word analysis tool
3.The use of key words
4.Analyze the keywords in website of competitors |
|
Lesson Seven : |
The way to increase the weighting score |
1.The attraction level of the website
2.The location of the host
3.The refresh rate of website content
4. website links (external links & internal links)
5.Set up time table for the new rate of website
6.How to increase the website velocity |
|
Lesson Eight : |
Introduction on SEO tools |
1.Celovity Analysis tool
2.Link Analysis tool
3.Ranking Analysis tool
4.Add link tool
5.Auto-news release tool
6.Auto-submit searching tool |
|
Lesson Nine : |
SEO case study |
1.yahoo.com.hk case study
2.google.com.hk case study
3.msn.com.hk case study
4.bing.com case study |
|